Whether you are a big brand or a small business, you know the value of online video for improving your financial bottom line. But did you know that viewer attention span has been drastically reducing day by day? Less and less viewers now have the time, or more importantly, the patience to see you entire video. Moreover, modern online video players give users the ability to go forward to that part of the video they find interesting. Many users simply check three or four segments of a video and then close it for good.
Do you still want viewers to see your entire video? Keep reading to see how you can achieve this. While many good videos are being made for internet marketing, like at hypnovid.com, they are not able to circumvent the low attention span of their viewers. What you will need to accomplish is a way to engage your viewer. You must force them to pay attention and make them so curious that they can’t get their eyes off your video. One way of accomplishing this is to add a bit of humor and comic relief in the video. Make them smile. Subtle camera movements can also arouse their interest.